Digital
media has developed along with technological advances and it is increasingly accessed
by society. Especially during the pandemic that the direct social interaction
has drastically decreased due to interaction restrictions to restrain the
spread of the virus. The use of digital media has increased drastically because
various activities are diverted from home, such as studying from home, working
from home, as well as all transactions use electronic devices. However, the use
of digital technology in Indonesia cannot be utilized in all area due to
various conditions, such as, communication networks that have not reached every
area, limited knowledge and ability of a person to operate digital devices,
further the ownership of digital devices is not evenly in society although the
population of the mobile phone is more than the population itself.
These
facts were revealed in Stube HEMAT Yogyakarta Workshop as part of Cyber Awareness
program on September 12, 2020 concerning Digital Media, Content and
Communication, which discussed strategies to utilize digital media, process
content so that it has the power to influence and move people. Dr. Leonard C.
Epafras, M.Th, a researcher and a theology lecturer at Duta Wacana Christian
University Yogyakarta and Indonesian Consortium for Religious Studies of Gadjah
Mada University, in his presentation revealed that community interaction will
shift to digital media along with the technological developments, of which
generation Z and the younger millennial generation have a higher percentage
compared to the boomer and younger generation X in the use of digital media
such as websites, social media, digital video, images, audio and other applications.
However, the digital gap still exists in several regions in Indonesia due to
limited infrastructure and signal coverage (mostly concentrated on Java
island), availability of equipment, labor market polarization which some human
jobs will be taken over by machines. This gap affects the development of
economic, social and cultural values, even it gives impact on information and
communication technology, and worse the social environment is determined by the
digital system with its complex algorithms that will possibly influence the
development of modernization itself.
Considering
that generation Z and young millennials dominate the use of digital media, the
use of cellphone is more than PCs, people tend to watch videos and moving
images and they utilize social media such as Youtube, WhatsApp, Facebook and
Instagram, creating digital content that has 'power' to influence and move
people must have consideration as follows: (1) identifying who and where the
person or group of people as the target of a content; (2) the presentations
should be designed as an audio-visual and include the elements of the story,
even dramatization to strengthen the story; (3) avoiding long duration content;
(4) use personal and institutional elements to show connectedness. However, sometimes
quality content is contradictory with viral logic as content that goes viral
tends to be controversial, unusual, trivial but funny and unique.
Indeed,
it is not easy to process content that has ‘power’ to influence and move people
and the key is continue to learn, evaluate and innovate. As our consideration,
content is not only viral but it has positive contribution, brings goodness and
inspires others and even society. Since now, let’s young people and students,
start processing quality content, and break the challenges.
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